Toy trends 2020
Which trend are you most looking forward to?
- Toys for Future50%
- Digital goes Physical30%
- Be You!20%
The competition has ended.
These are the toy trends for 2020
16.10.2019
Translation: machine translated
What will be played in 2020? An international trend committee predicts three trends for next year.
The international "TrendComittee" of the Spielwarenmesse Nürnberg scours the market year after year in search of the latest toy trends. The committee consists of 12 people, represented by trade journalists, market researchers and designers. They have identified the following three trends for 2020:
Toys for Future - sustainability in play
Climate change is omnipresent. Sustainability and environmental protection are particularly important to the younger generation, as "Fridays for Future" proves. The committee also sees this trend in the toy sector. Toys made from ecological materials or products created through recycling will therefore enjoy special attention next year. The focus will also be on games that teach environmentally friendly behaviour and promote environmental awareness among children.
Digital goes physical - virtual figures become real
E-sports are getting bigger and bigger, characters from computer games are becoming idols and YouTubers are being celebrated like global stars. This literally cries out for merchandise. Whether cuddly toys, action figures, puzzles or board games, virtual stars are conquering the physical world. All major manufacturers already have various licence themes in their range. In 2020, there will be more of them than ever before.
Be You! - Games for everyone
No matter what skin colour, religion or limitations a person has, we all love to play. Toys that promote tolerance, inclusion and diversity are therefore at the centre of the third trend for next year. Another approach is the promotion of people with special needs. Be it physical disabilities or illnesses such as dementia or Parkinson's: mental and physical skills can be trained through playful therapies.
Don't want to miss any news and trends about toys? Then follow my author profile.
Header image: Spielwarenmesse eG / Photo: Alex Schelbert
Riding my motorbike makes me feel free, fishing brings out my inner hunter, using my camera gets me creative. I make my money messing around with toys all day.
Toys
Follow topics and stay updated on your areas of interest
1 comment
later