Guide

Fashion Lingo – what’s up with wrong-shoe theory?

Laura Scholz
10.8.2023
Translation: Veronica Bielawski

The fashion world is brimming with terminology – the meaning of which is sometimes far from obvious. The current viral trend? Wrong-shoe theory. Here’s what it’s all about.

If you hang out on Instagram or TikTok from time to time, you’ve probably come across the concept of «wrong-shoe theory». It’s the fashion world’s current go-to for matching your footwear to your outfit. So, how is it the wrong shoes can actually be just right?

Allison Bornstein is a stylist, entrepreneur and author. In her book Wear it Well, she formulates a theory based on the fact that choosing the «wrong» shoes can make your outfit really exciting. In other words, you shouldn’t pair sneakers with jeans, loafers with suit pants, and sandals with skirts and dresses every time as expected. Instead, Bornstein motivates the trend-hungry realm of social media to think outside the box. In an Instagram video, she demonstrates how it’s done.

Example #1: pleated pants + thong sandals
The stylist breaks up her chic combo of shirt and pleated pants with a pair of white thong sandals that exude summer and beach vacation vibes.

YaYa Long Blouse Striped off white dessin (S)
Blouses

YaYa Long Blouse Striped off white dessin

S

YaYa Long Blouse Striped off white dessin (S)

YaYa Long Blouse Striped off white dessin

Example #2: maxi skirt + Mary Janes or ballerinas
Sandals paired with a skirt is a summer classic. Allison Bornstein suggests replacing the sandals with something unexpected – closed-toe loafers like Mary Janes or ballerinas – to make the outfit more exciting and elegant.

Selected Femme Ribbed tank top
T-Shirts
CHF28.90

Selected Femme Ribbed tank top

Object Mid Waist Maxi Skirt (34)
Skirts

Object Mid Waist Maxi Skirt

34

Selected Femme Ribbed tank top
CHF28.90

Selected Femme Ribbed tank top

Object Mid Waist Maxi Skirt (34)

Object Mid Waist Maxi Skirt

Example 3: denim skirt or shorts + loafers
Denim shorts exude casualness. If you want to make them look more sophisticated and mature, the «wrong shoes» – in this case loafers – are your best ally.

La Redoute Collections Long-sleeved shirt with boat neckline and striped pattern
T-Shirts
CHF27.95

La Redoute Collections Long-sleeved shirt with boat neckline and striped pattern

Levis Denim skirt ICON (31)
Skirts

Levis Denim skirt ICON

31

La Redoute Collections Long-sleeved shirt with boat neckline and striped pattern
CHF27.95

La Redoute Collections Long-sleeved shirt with boat neckline and striped pattern

What do you think about wrong-shoe theory?

  • Here we go again, complete nonsense going viral...
    86%
  • I'll definitely give it a go.
    14%

The competition has ended.

In the «Fashion Lingo» series, I try to shed light on the dark that is language in the fashion industry. If you occasionally end up lost in translation, I’m sure I can help – drop me a line in the comments.

Header image: Spotlight

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