Value proposition

Customer benefits in one sentence

We offer the most informative and human platform for all those who want to shop conveniently and consciously from a comprehensive, good-quality range.

Customer benefits in detail

We offer the best selection at low prices

• Our product range covers all relevant needs for end customers in the non-food and non-perishable food sectors.
• Our range is designed for quality-conscious buyers. The focus lies on having a complete portfolio involving all major brands. We supplement the range with no-name products of solid quality, especially to cover lower price segments. We deliberately leave out products of inferior quality.
• Our prices provide no reason to switch to the competition.

We make it easier to find the right product

• Our search function is state-of-the-art.
• Precise, intuitive product filters help customers find the right product quickly. 
• We offer rich product information and content that enables customers to reach a conclusion fully on our website.
• We offer suitable, personal recommendations for individual needs.
• Our independent editorial team offers information, reviews and advice through their expertise and useful content on relevant topics.
• The Community and our Customer Service Team offer further support when the content and tools mentioned above aren’t enough.

We process orders reliably

• We deliver quickly and on time.
• We make returns easy and uncomplicated.
• Thanks to our online assistant, customers receive satisfactory answers to most questions about their order around the clock – easily and immediately.
• Our customer service is on hand to answer questions and solve problems quickly and in a straightforward way.

We create a human, inspiring world where customers feel at home

• We deliberately put people and their identities in the foreground on the website and in communication in order to create closeness to the customer.
• We offer authentic journalistic content that inspires and entertains, engrosses with exciting news and trends and provokes reflection and discussion.
• Our Community tools bring people with similar mindsets and interests together for an open and engaging exchange.

We act fairly and sustainably for our customers and the environment:

• We act and communicate in a transparent and sustainably honest manner (e.g. through our content, price history, production conditions, disclosure of intentions and goals).
• We provide customers with all the necessary information on the advantages and disadvantages of the products so that they can make informed purchasing decisions.
• We recommend the most relevant products from the customer’s point of view, without the usual distortions of paid product placements and other externally funded content.
• We act fairly and sustainably towards people and the environment.