Werbebriefe

Small and medium-sized companies often - for many good reasons - rely on direct mailings. However, in times of social media, it is important to learn how to lure customers out of the oven with tempting offers by mail. A clever strategy is the be-all and end-all of every advertising campaign - whether you want to appeal to the curiosity, vanity or conscience of your target group. Michael Brückner's practical handbook shows how to stage your sales arguments linguistically perfect: from dramaturgy to technology to visuals. Headline, address, introduction, offer, closing formula. A good letter is a small work of art - and doesn't end up in the trash! -The building blocks of successful mailings -The most clever strategies -Hitting the right tone -With sample letters, checklists and practical tips.