Allgemeine Betriebswirtschaftslehre

Comments on the book: "This textbook on general business administration provides Bachelor students with a very concise introduction to the most important issues in business administration with an eye for the essentials. "Prof. Dr. Dr. h.c. Sönke Albers, KLU, Hamburg "This compact, contemporary basic work presents the entire spectrum of business administration at a consistently high level. An extremely successful combination of theoretical foundation and strong practical relevance. "Prof. Dr. Dr. h.c. Henning Kagermann, former President of acatech, former Spokesman of the Executive Board of SAP AG "This excellent textbook by Thomas Hutzschenreuter is a profound introduction to business administration that inspires students in the Bachelor's programme to take up the subject and presents a number of highly topical issues in an understandable way using case studies. "Prof. em. Dr. Prof. h.c. Dr. h.c. Ralf Reichwald, TU Munich "An important advantage of this basic textbook is that it conveys the areas of financial management and accounting, which are not easy to teach, in a theoretically very well-founded and also very clear manner. "Prof. Dr. Dr. h.c. Jürgen Weber, WHU - Otto Beisheim School of Management, VallendarIn the 7th edition, all chapters have been completely revised, especially with regard to the topics of digitalisation and sustainability. Current challenges and implications in connection with pandemics as well as current developments - such as Brexit, free trade agreements, the Wirecard scandal, electromobility, influencer marketing and agility - have been included.Additional material is available via app: Download the Springer Nature Flashcards app for free and use exclusive content as a print book buyer to test your knowledge.The contentCompanies and marketsEntrepreneurship and corporate governanceCompany environments and corporate developmentCorporate success and liquidity as.