Geschäftsmodelle entwickeln

Essential for businesses: Stay on the ball and proactively adapt your business to changes. This book shows you how!

• A brilliant method for further developing your existing business model or creating new ones.

• An indispensable work for anyone looking to gain competitive advantages through their business model and in search of a fireworks display of ideas.

• Accompanying material available for download.

Oliver Gassmann, Karolin Frankenberger, and Michaela Choudury are outstanding experts in innovation. With this work, they have achieved an internationally recognized milestone in the development of business models.

"The St. Gallen Business Model Navigator allows you to break free from your industry's logic, paving the way for a fireworks display of new ideas." Wolfgang Rieder, Managing Partner, Head of Advisory Switzerland, PricewaterhouseCoopers.

"With the Business Model Navigator, we are able to understand the business model as a whole and work on the complete system. The St. Gallen methodology not only delivers results but also expands the mindset." Daniel Sennheiser, President Strategy and Finance, Sennheiser.

"The St. Gallen Business Model Navigator provides a great opportunity to challenge our habitual thinking about business models and revenue generation." Dr. Ian Roberts, CTO, Bühler.

"A burgeoning field like New Space truly benefits from the St. Gallen Business Model Navigator, as the market is defined by a multitude of innovative business models – navigating all possibilities is a real competitive advantage!" Dr. Henning Roedel, NASA Ames Research Center.