Branding mit LinkedIn

When it comes to business contacts, LinkedIn is undoubtedly the social network of choice. Whether you are focused on B2C or B2B marketing, the experienced expert Tomas Herzberger always has the right tip on how to make yourself, your brand, or your company more visible on LinkedIn. You will learn how to build and optimize your profile and receive practical guidance on how to create relevant content there. This way, you can integrate LinkedIn into your own online marketing strategy and strengthen your brand, your leads, and your network. Includes many tooltips and practical tutorials. New in this edition: Social recruiting and the use of artificial intelligence for your posts.

Content includes:

• LinkedIn for brand building
• Basics of social media marketing with LinkedIn
• Content creation and content marketing
• Formats and posts that convince
• Utilizing storytelling
• Expanding your personal network
• Increasing reach through (corporate) influencers
• Building a company profile
• Social selling and social recruiting
• More power: tools for networking
• Properly utilizing groups
• Advertising on LinkedIn

Expert reviews of the previous edition:

t3n: "With its numerous best-practice examples and screenshots, this book provides a comprehensive introduction to branding with LinkedIn."

121WATT: "In addition to the right marketing strategy for your brand, you also receive valuable practical tips for creating content. We highly recommend this book!"

kinkoinvest.de: "The strength of the book lies not only in the wealth of valuable information but also in the author's relaxed writing style. The many example stories bring life to the dry subject of marketing.".