Professionelles Produktmanagement für die Investitionsgüterindustrie

To remain competitive in the market, companies need innovative and, above all, successful products. A well-functioning product management system is the driving force behind generating profitable products from market and customer requirements. Successful companies require professional product management that understands what the market demands today and tomorrow, what performance metrics are needed, how much certain features should cost, and how to differentiate from the competition. This book places a strong emphasis on practical relevance. It describes the self-understanding of product management, practices, methods, and tools. You will gain an overview of the success rules of professional product management. Concrete tips, checklists, and examples will help you implement what you've learned immediately in practice. Contents: Why professional product management is always important.