Principles of Marketing

English, Gary Armstrong, Hongwei He, Philip Kotler, Lloyd C. Harris, 2019
Ratings
Delivered between Wed, 30.4. and Thu, 1.5.
More than 10 items in stock at supplier

Product details

Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. It examines traditional aspects of marketing while blending them with modern and future concepts. The authors present fundamental marketing information within an innovative customer-value framework to help students understand how to create value and build customer relationships.

In a fast-changing, increasingly digital and social marketplace, it is vital for marketers to develop meaningful connections with their customers. Principles of Marketing, 8th European Edition, helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Key specifications

Language
English
topic
Economy & Law
Subtopic
Marketing
Author
Gary Armstrong, Hongwei He, Lloyd C. Harris, Philip Kotler
Number of pages
720
Book cover
Paperback
Year
2019
Item number
38678404

General information

Publisher
Pearson Studium
Category
Reference books
Release date
14.11.2019

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Gary Armstrong, Hongwei He, Lloyd C. Harris, Philip Kotler
Year
2019
Number of pages
720
Edition
8
Book cover
Paperback
Year
2019

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
270 mm
Width
210 mm
Weight
1494 g

30-day right of return if unopenedReturn policy
24 Months Bring-in WarrantyWarranty provisions
1 additional offer

Compare products

Goes with

Reviews & Ratings

Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • 51.Hoffmann & Campe
    0.3 %
  • 51.Ingram Publishers
    0.3 %
  • 51.Pearson Studium
    0.3 %
  • 55.HarperCollins
    0.4 %
  • 55.SCM
    0.4 %

Warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

Source: Digitec Galaxus
  • Pearson Studium
    Not enough data
  • Anaconda
    Not enough data
  • Ariston
    Not enough data
  • Avery Publishing Group
    Not enough data
  • Beck C.H.
    Not enough data

Unfortunately, we don't have enough data for this category yet.

Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 48.Various Publishers
    1 %
  • 51.Finanzbuch
    1.1 %
  • 51.Pearson Studium
    1.1 %
  • 53.Dorling Kindersley
    1.2 %
  • 53.Little, Brown and Company
    1.2 %
Source: Digitec Galaxus