The internet has decided: Arc'teryx beanies are a must-have this winter
It's no surprise to anyone that beanies are trending in winter. But the fact that this year the Canadian outdoor giant Arc'teryx, of all companies, is providing the beanie of the heart did surprise me.
Do you have a TikTok account? Then I'm probably not telling you anything new here. Don't you have one? Watch out: The Canadian brand Arc'teryx is currently going viral on the social network. More specifically, its beanies. The "Grotto", "Bird Head" and "Word Head" models are therefore an absolute must-have for cool heads this season.
Source: Instagram @hyoungdoll
Source: Instagram @shen_tanaka
Where does the hype come from? Arc'teryx is one of the brands that uses its expertise and standing to design outdoor fashion that is not only functional but also stylish. Founded in Vancouver in 1989, the brand launched its Veilance line back in 2009, for example. A "clothing system with clean lines that is designed for modern urban life [...] and embodies the values of minimalism and progress". In 2021, the Canadians collaborated with the German luxury house Jil Sander to perfect the symbiosis between functionality and high fashion. Since then, Arc'teryx has been surfing the Gorpcore trend wave at high speed.
With their beanies, which are in the affordable price segment at around 50 francs, they are now making themselves accessible to the masses. A piece of the hype for everyone - in bright colours with clearly visible branding. What more could the mainstream heart want?
Arc'teryx "Word Head": [[product:37543956,37543379,37543378]]
Arc'teryx "Bird Head" and "Grotto": [[product:37622610,38621869,38621873]]
Are you wondering whether beanies suit you at all? Here is my beanie guide.
Cover photo: Arc'teryx64 people like this article
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