Silent night, ugly night: how about a Christmas sweater?
13.12.2019
Translation: Eva Francis
Since Bill Cosby and Bridget Jones, these sweaters are an indispensable part of the Advent season. It's time you too became the proud owner of an ugly Christmas sweater.
It all began in the '80s when shoulder pads, neon colours and wild geometric patterns were all the rage. The euphoria of colour and design spread to all areas of life, including holidays such as Christmas. Never have trees been so densely covered with decoration and never have the pompous light installations on the facades of department stores shone brighter. The Christmas madness that was celebrated during this decade culminated in hits such as «Last Christmas» by Wham. It's no surprise that this is the time when, alongside many questionable trends, Christmas sweaters became popular.
Year after year
Believe it or not, but 30 years ago, even the British royal family would wear colourful knitted sweaters: Lady Diana was repeatedly seen wearing sweaters with unusual motifs. What started off with colourful patterns, animals or funny slogans soon turned into Christmas motifs. Show stars such as Bill Cosby were the first to present ugly Christmas sweaters to the public. Since then, these funny sweaters are seen every December.
Ugly sweater championship
In the age of Mariah Carey's «All I want for Christmas is you» and «Home Alone», Christmas sweaters became an integral part of the festive season. In 2001, the iconic reindeer sweater in Bridget Jones wrote a piece of movie history and established Christmas sweaters as holiday must-haves. In England, there’s a national holiday dedicated to it: the second Friday in December is the official «Ugly Christmas Sweater Day». The French town of Albi has even hosted an «Ugly Sweater World Championship». Gucci and Moschino have presented high-fashion versions of the Xmas sweater.
A sweater is not enough?
If a sweater isn’t enough to show your love for the Christmas season, complete the look with matching socks and underpants.
Luisa Silvestri
Digital Media Designer
Luisa.Silvestri@digitecgalaxus.chIf I'm not eating a cordon bleu, I'm probably browsing the Internet and finding funny Youtube videos as well as inspiration. I am passionate about fashion, movies and cooking. As a self-proclaimed fashionista, I don't do sports neither do I eat vegan or gluten-free. As Sophia Loren once said: «Everything you see I owe to spaghetti» – or in my case, cordon bleu.
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