Behind the scenes
1 year of Galaxus in France – how’s business?
by Tobias Heller
Nerds ahoy! Time to ride the board game wave
5.6.2020
Translation: Jessica Johnson-Ferguson
Pictures: Thomas Kunz
In the last five years, board game sales have seen an eightfold increase for the online shop Galaxus. The social aspect of these games has proven particularly popular with millennials.
In a world dominated by screens, board games are experiencing a real revival: in 2019, Galaxus sold over 50 per cent more board games than in the previous year. Compared to 2015, this is an eightfold increase. Last year alone, five-figure board game orders were made on Galaxus. Meanwhile, board game cafés and clubs are popping up like Risk armies.
Board game bestsellers on Galaxus
At least in Switzerland, the growth drivers are millennials: four out of ten board game buyers on Galaxus are between 30 and 39 years old. A further 25 per cent are in their twenties. The average age of board game purchasers is 34. And three quarters of them are male. That is not to say that women are not board games enthusiasts.
So what are the reasons for this comeback? Galaxus game specialist Ludo Penning de Vries states four main factors:
The price tag
Board games have become more affordable in recent years – a development partially fuelled by the competition between online retailers and price comparisons made easy for consumers. Four out of ten board games bought by Galaxus customers cost less than 40 francs.
The social aspect
Board games are particularly popular in wintertime: at Galaxus, more than half of all board games are sold in November, December and January. Instead of being glued to their mobile phones, TV screens or PCs, it seems that more and more people in Switzerland prefer to spend those cold winter evenings playing board games with family and friends.
The die is cast: once again, board games have seized our living rooms. And it looks like they're here to stay.
Contact for media representatives
Digitec Galaxus AG
Corporate Communications
Pfingstweidstrasse 60, CH-8005 Zurich
Phone: +41 44 575 96 96
E-mail: media@digitecgalaxus.ch
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Alex Hämmerli
Senior Public Relations Manager
Alex.Haemmerli@digitecgalaxus.chAt Digitec and Galaxus, I’m in charge of communication with journalists and bloggers. Good stories are my passion – I am always up to date.
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