Keystone/Newscom/Johnny Angelillo
News + Trends

Kendrick Lamar brings back flared trousers for men

Stephanie Vinzens
12.2.2025
Translation: machine translated

Cents Kendrick Lamar's Super Bowl performance not only caused a stir musically, but also fashionably. The jeans with flared legs are responsible for this.

A few days ago, US rapper Kendrick Lamar provided what is said to be the most-watched Super Bowl halftime show of all time. According to the NFL, 133.5 million people watched as the 37-year-old performed eleven songs, finally dismantled his nemesis Drake and received high-calibre support from singer SZA and tennis icon Serena Williams - both of Drake's ex-romances. Oh, and Hollywood actor Samuel L. Jackson hosted the show dressed as Uncle Sam.

Kendrick Lamar and SZA perform at the Super Bowl.
Kendrick Lamar and SZA perform at the Super Bowl.
Source: Instagram @sza

The 13-minute performance provided plenty to talk about, and yet it feels like everyone is currently discussing the jeans Kendrick wore during the performance. They are neither straight nor wide cut and are therefore obviously a sensation. People on the Internet want to know whether these are bootcut or flared jeans or flare jeans that are draped so exotically over the cents' Nike "Air DT Max 96".

Kendrick wears a designer piece from Celine

It's all just a lot of wordplay. But for those who take it seriously: The multiple Grammy winner is wearing the "Marco" model from French luxury brand Celine. 100 per cent cotton, low waistband, scuffed hems, "Dark Union" wash, made in Japan - and a highly official flared cut. In other words, the trousers are relatively close-fitting at the top and slightly wider from the knee down. Depending on which generation you belong to, you might recognise the garment as part of Jimi Hendrix's legendary Woodstock outfit or as a prop from Hannah Montana's "Best of Both Worlds" tour.

These flared jeans by Celine are going viral thanks to Kendrick Lamar.
These flared jeans by Celine are going viral thanks to Kendrick Lamar.
Source: Celine

Despite - or perhaps because of - the nostalgic associations, trousers with flared legs have been seen more often again in women's fashion for some time now. Worn by men, as we now know, they still inspire countless tweets, Insta posts and dozens of news items. In fact, Kendrick's specific model from Celine itself comes from the women's department.

After skinny and baggy, now comes flared?

The man behind the design of the much-discussed piece of fabric, which costs 1050 francs, is none other than Hedi Slimane. The Frenchman created a whole generation of skinny jeans-wearing indie boys during his time at Dior Homme and later Saint Laurent in the noughties and tens. Whether the creative director of Celine will once again be responsible for a decadelong trend in trousers remains to be seen.

However, thanks to Kendrick's performance, almost 134 million households now know that flared jeans are also a thing in men's fashion - and the reactions online have been surprisingly positive. Even those who joke about it do so with a certain amount of respect. But anyone who gets tens of thousands of people in a football stadium to cheer on their rivals during one of the biggest TV events of the year would probably still look confident in Speedos and a "Live, Laugh, Love" slogan T-shirt.

If you think you're cool enough to wear flared jeans, here's a dupe. The flared cut is a little less pronounced, so you can rock these trousers with a tenth of Kendrick's charisma:

Jack & Jones Toby Cooper
Jeans
CHF59.90

Jack & Jones Toby Cooper

Header image: Keystone/Newscom/Johnny Angelillo

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