News + Trends

Fashion words: Blokecore is the latest symbiosis of sport and fashion

Laura Scholz
18.7.2023
Translation: machine translated

There are a few terms circulating in the fashion world whose meaning is anything but obvious. For example, what is the blokecore trend that everyone is talking about right now? Find out here.

It's happened again. The fashion world has copied - from sport. After the self-explanatory golfcore, tenniscore and skatecore trends, everyone seems to want one thing this time: Blokecore. For once, this name is not quite so obvious, so I'll start from the beginning.

Bloke is, how could it be otherwise, English and means something like bloke, bloke or bloke. And what does a cliché (English) bloke particularly like? Football, of course. This is where fashion takes its cue from jerseys and shoes with a sporty background such as the Adidas Samba.

Of course, the football jersey and everyday wear look is nothing new. Anyone who loves their club has always worn it proudly on their chest, even away from the stadium. What is new, however, is that this combination has overcome the prejudice of being "pretentious" and can now call itself "trendy" instead. And yes, I can imagine that the die-hard football fans who wear shirts out of genuine love for the club are now slapping their hands to their foreheads and getting annoyed at the (literal) "fashionistas".

By the way, fashion fans are not only to be found among Blokes, i.e. men. Anyone and everyone throws themselves into the jersey for this hype - with or without prior knowledge of the club and sport. After all, just like fashion, sport is for everyone. Perhaps the main reason why the trend is so popular.

Blokecore works just as well with a skirt as ...
Blokecore works just as well with a skirt as ...
Source: Instagram @laurenladnier
... with jeans and loafers.
... with jeans and loafers.
Source: Instagram @jandrotapiolas

What you need for the look

  • A sports jersey of your choice (e.g.: football, racing, athletics ...)
  • that's it

Combine with jeans, chinos, skirts, shorts, trainers, loafers or heels - in short, anything goes. Sounds easy and suitable for everyday wear? The trend is too. You can find your key piece here:

Copa Football Maradona Argentina 1986 Tribute Shirt
Football shirts
CHF95.–

Copa Football Maradona Argentina 1986 Tribute Shirt

Copa Football Maradona Argentina 1986 Tribute Shirt
CHF95.–

Copa Football Maradona Argentina 1986 Tribute Shirt

In the series "Fashionable words" I regularly try to shed light on the communication darkness. If you too are sometimes lost in translation, I can certainly help - just slide your input into the comments.

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