After the "Samba" hype, Adidas delivers the next trend sneaker straight away
Sports giant Adidas knows how to create mainstream hype like no other brand. After the whole world has just been talking about the "Samba", it is already fuelling the desire for the next sneaker.
Gone are the slim lines and elegant restraint of the Adidas "Samba". Not even its little sister, the slightly chubbier and less detailed "Gazelle", can currently satisfy the sneaker-loving masses. It looks like they're going to go all out again at the bottom. It goes without saying that the German sports giant also has the right answer to this desire in its repertoire: the "Campus 00s".
The sole rises a little higher (and us), the characteristic three stripes are emblazoned much wider on the obligatory suede, the laces spill thickly out of their eyelets.
I can't help but think of baggy jeans and long sleeves under oversized T-shirts. Of rollers shredding across the tarmac and promising crashes on halfpipes and ramps. Yes, the "Campus 00s" epitomises the skate aesthetic of the early 2000s. Its name already suggests it.
Back then, the laces were loosened generously towards the shaft. A sock slipped under the already padded sneaker tongue provided extra volume. The motto was: the wider and chunkier the foot, the better.
Around 20 years later, we have not yet returned to exactly this extreme, but the trend is clearly pointing towards more is more. Lush shoelaces can be tied into large bows, straight or wide-cut trouser legs want to voluminously frame the round campus silhouette. The visually obvious skateboard is optional - thanks to the mainstream, you can continue to move around on foot in the classic way. This also reduces the risk of injury.
Source: Instagram @vaness.bahelkova
Source: Instagram @aritzsoy
The Adidas Campus 00s models in the shop come from a marketplace retailer and not from Galaxus itself. Galaxus therefore has no influence on the prices of these products. However, our buyers are endeavouring to get the shoes into our own range.
Header image: Adidas
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Laura Scholz
Senior Editor
Laura.Scholz@digitecgalaxus.chAlways in the mood for good hits, great trips and clinking drinks.
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